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Case Study: Creating a Trend on Twitter #SpainIs

We've all heard of new-jacking thanks to David Meerman Scott, but can Twitter be used to promote positivity around a message and create news? I'm going to hand you over to Graham Hunt, the man who turned the #SpainIs hashtag into a wave of positive publicity for his...
Blogs, strategies and big traffic talk

Blogs, strategies and big traffic talk

Last week I spoke at length with a social media executive who was in charge of a “big” corporate blog. We spoke about the type of blog posts that they wanted, his words – big traffic posts… yes you read that right and I had to get it clarified...

Zero to Blogger: The power of blogging topical #blogging

We are approaching then end of the first week of  Zero to Blogger, with challenger Warren Cass, you can find him on Twitter @WarrenCass We investigated blogging topical subjects this week.  The first week has gone very well in terms of meeting blogging goals, all are...
I love the words of Phillip K Dick

I love the words of Phillip K Dick

except when they appear as quotes on Twitter. Cover of Mark Twain I love a lot of Henry Ford's quotes. He worked hard and I hope he played hard. He said a lot of smart things. I love the quote from someone famous whose name is on the tip of my tongue “don't...
A sure sign of the marketers moving in…

A sure sign of the marketers moving in…

is when people start telling you ‘how to behave' on a site. Lately, it's happening with Facebook. With the advent of the ‘like' button and the fact that it's now on 50,000+ websites, mean the marketers are moving in swiftly.Ok, they were always there, but...
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