Your Editorial Calendar: Beyond Blog Posts » Stellar Marketing Activity
Subscribe to Podcast

Subscribe on iTunes
Subscribe on Stitcher
Subscribe on Google Play
Subscribe on Spotify

There are a number of ways to create your own editorial calendar. I always recommend a good old fashioned paper diary. You simply start by marking off the most important dates to your dream clients and then add in all the additional dates – holidays etc, and then blend in your posts and relate them to what's happening. Takes about 15 minutes. Seriously. I see ads for fast mapping your content for a year in 60 minutes and I think suckers because with a cheap diary and a cup of tea and you'll map a year of content in 20 minutes. 30 minutes if you prefer to make your tea using a teapot.

But, the editorial calendar for content is the basic editorial calendar.

You can do so much more with your editorial calendar than just having perfect timing for your blog posts. It forms the basis of your sales funnels content map. It enables you to sell more of your products and services, and launch products at the right time. No more Christmas in July sales.

Selling Your Products

If you already have products of your own to sell, you should create a calendar of content relating to your products on a regular basis. You won't sell a single thing if your content isn't in alignment with your products and services. This is the most common reason why blogging doesn't work for entrepreneurs. They rely too much on abstract content like “ooo look at my holiday to some rock in the ocean” rather than “How some rock in the ocean inspired this super shiny product”. I have to be honest, I see both of those types of content and you don't want to be creating content like that… However, if you must justify the expense of your holiday as a business retreat, then the second option is better than the first.

Planning Product Launches

Most entrepreneurs want to launch one product a year and live off of that money for the rest of the year… However, that's not serving you or your clients. Plan to create new products regularly to sell, such as once a month. Mark out the event on your calendar, with L as launch day, with two or three days before and after to lead up to the launch, and follow-up after.

Remember you can launch a series of small products and launch them through an automated sequence to have a steady stream of income all year round. This warms your subscribers up and prepares them for your bigger launches. Not only that, your list will expand to the size of the people that love you and your content, and not the freebie seekers. Freebie seekers hate it when people earn a living and make offers that can help them. It triggers them into unsubscribing. They're not your tribe, and they're never going to buy from you. Let them go with love.

Affiliate Marketing

If your business is a side hustle and you don't have any products and services of your own, or don't know how to expand your product line, become an affiliate marketer and earn commission from the products that you sell. Write interesting content related to the product/s you are linking to, such as reviews, how-tos and so on.

If you'd like to become an affiliate for my business blogging challenge please let me know.

Email Marketing

Email marketing is another way to utilise the content that leads to your products and services. Let your email list know you’ve published a great new article about digital handbags. It takes more than the promise of a newsletter to encourage people to sign up to your email list these days. Try creating a challenge, and if that's much writing for you or you lack the time, hire me to do it for you.

Social Media Integration

Once you’ve created the content on your site or in your email, promote it via the social networks. You can use tools like SmarterQueue, and MissingLettr to promote your content across social media to send visitors to your content.

Repurpose ALL of Your Content

Keep your site visitors and email subscribers curious with a variety of interesting content in different formats.

In terms of written content, create:

  •  Special reports by expanding blog posts (automate this with this tool)
  •  Reviews can become videos and livestreams
  •  Checklists can become lead magnets and content upgrades
  •  Frequently asked questions (FAQs) become mini blog posts and videos
  •  Tip sheets become infographics
  •  And more

In terms of media, create:

  • Graphics
  • Infographics
  • Memes
  • Audio
  • Video

Creating a Calendar in WordPress

If you have a WordPress blog, use a plugin called Editorial Calendar. Once you activate it, it will appear at the bottom of your posts tab. It will create a calendar that shows the content at your site three weeks at a time.

You can start drafting posts by clicking on a link on a day where there is no content. Create the post and schedule it. If you want to change the order of the posts, you can drag-and-drop the headlines of each blog post. You can also click to edit any post on the calendar.

Good marketing requires you to publish interesting content on a regular basis across multiple platforms. Start organising an editorial calendar beyond your blog posts and you'll see what a difference it can make to your traffic and profits.