You've read the books, got the t-shirt and you want to get started with persuasion in your marketing, however you don't want to get it wrong. You've visited websites that have gone to town on the elements of persuasion and you've clicked away with a sick feeling in...
Blogging is a fantastic marketing tool, and one that all online business owners need in order to extend their reach and increase their visibility. However, it can be frustrating and even overwhelming trying to start creating a business on the web and you may be...
You've got your website and you now need to be contacted by your visitors who may have questions or they wish to book your services. The question is which form will work best for your website? Obviously to free yourself up to do more of what you love it’s important to...
Your home page is important. Quite often it’s the page that most visitors come to first. It’s the page you will generate the most links to, unless you write an epic post. It may also be the page that the search engines pay the most attention to when people are...
You're getting your website developed, or you're thinking of revamping your existing website. This means you need to understand who your audience is, and who else is competing for their attention. This is known as understanding your competition. Whilst you may not...
What's the purpose of your website? What are you looking to achieve with it? Any web designer is going to ask you these two questions, and they'll be quickly followed up with who is the website for? How will it support your business? What are your website's...
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