How to Anchor Your Content With Audio There’s not enough weight in the world to anchor the Anchor.fm app or hold it back from exploding with voices. Representing a rainbow of audio production possibilities, Anchor 3.0 delivers podcasting capabilities to “everyman.”...
Podcasting has great benefits for growing your business, but before you jump into equipment and the technical side of things, you need to take a look at the strategic side of podcasting. Do you need a podcast marketing strategy? Yes, yes you do. It fits into your...
Should I use audio content on my blog? Why not? If you've never recorded an audio interview before, you may have some of these frequently asked questions running through you mind, and of course, you will love this post on using audio in your marketing. Q: What exactly...
Part of what I love to do is fiddle around with obscure tools on the internet so I can find a smarter way to do something. Ideally I love true automation but anything which saves me time and allows me to feel free while producing massive results gets the thumbs up...
When I go networking and I introduce myself as a radio presenter and audio and podcast expert, I’m often asked what a podcast is. It’s happened so often now, that it doesn’t surprise me anymore. There seems to be some confusion that iTunes has the monopoly of the term...
Got a smartphone? Then the chances are you listen to some audio using it. If you listen to audio, perhaps your customers do too. Audio in marketing can be extremely effective; listening to a recording of something is often much more compelling than reading it. It also...
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