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Discovery Calls: Weeding Out The Freebie Seekers

Discovery Calls: Weeding Out The Freebie Seekers

You're a coach that offers discovery calls, and who can blame you? You hop on a call with a prospect, demonstrate your skill and bam! You have an advocate, raving fan, testimonials and even a new client or two. That's how Discovery Calls are supposed to work…...
Social Media: Why Targeting Your Market is Crucial

Social Media: Why Targeting Your Market is Crucial

With all the Google changes and updates, social media traffic is important for quick blogging traffic wins. But to make social media marketing work effectively for your business, you need to target your market. In recruitment (I’m a former recruiter among other...

Why Marketers Love Exit-Pop Ups

Despite their perceived downfalls, exit pop-ups can be a powerful tool in your quest for reader engagement, more sales and a larger mailing list. Here’s why: Whenever a reader leaves your page – whether it be a sales page, blog post or simply your about me page – the...

Using the “R” Word to Influence Buyers

I was interviewed on a webinar the other day and the subject of reciprocity came up. I totally mangled the word and could not get my tongue around it at all. I'm going to start a campaign for a new word with the same meaning, that's easier to pronounce. The concept of...
Can you automate social media activities and still look human?

Can you automate social media activities and still look human?

As a business using social media to market yourself, it's very easy to focus on “looking professional” and instead you come across as cold and impersonal. Nobody likes that and you don't want that to happen, yet it's a risk you take when you start to...

Permission Mistakes: Facebook, Email and Social Media Consultants

A few days ago I wrote about how a small business could sift through the masses of social media consultants and find the right one for their business. The post generated a few interesting conversations via email, and one reader challenged me to write about the things...
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