Imagine you're in the West End shopping.You go into a few stores and when the assistant approaches you, your heart sinks and you snap at them “I'm just browsing” and turn away. Just because you're out shopping, it doesn't mean you are ready to buy! What's...
Earlier this week I shared why keyword research is still relevant regardless of what platform you use (because you want to be found by buyers), today I'm looking at what makes keyword research irrelevant in your marketing. While keywords are certainly an important...
Is it the lack of content on your business blog? What about consistency? Are you showing up when you should? Something else? Yes, something esle. What's the number one thing that condemns your business blog to the gaping abyss of nothingness… The place of...
Choosing the right keywords is one of the most vital components of marketing your business online, regardless of what methods you choose to promote your business. Whether you are running pay per click (PPC) campaigns, Facebook or Twitter ads, content marketing, or...
Keyword research should be like dancing, you do it on a regular basis. Not so frequent that you start to dread it and all the muscles in your body ache… and you'd rather run barefoot over Lego, but often enough so your body fills with joy and your eyes light up...
If you want to be discovered by people who don't know you, then you need keywords and phrases. Firing up their computers, your tribe find the answers to their questions by typing in keywords. It doesn't matter whether they type them into a search engine, or into the...
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