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What Does User-Centric SEO Mean?

What Does User-Centric SEO Mean?

Search engine optimisation is one of the many, many ways to bring visitors to your website and that your message reaches the right people. The majority of people use Google Search to find information. Google’s job is to give their users accurate search results that...
Social Proof Doesn’t Have to Be Sleazy

Social Proof Doesn’t Have to Be Sleazy

Social proof persuasion technique used by marketers, bloggers and business owners all over the world. It's a simple concept that anyone can use to increase their visibility and grow sales. Social proof works because customers are much more likely to buy items that...
Klout: Does a High Score Make You Successful?

Klout: Does a High Score Make You Successful?

I was on a call with a coaching client the other day and she was impressed by my Klout score, she said it was 65. Yikes, just a few days before hand it was 70… and for someone (me) who proclaims that these scores are meaningless and don’t measure real influence at...

Circles, Blogging, LinkedIn and inbound marketing

I have been busy over here the last month, blogging more than my usual once a week. OK, I have done a few guest posts so I haven't been totally slacking elsewhere. I have also been writing the Zero to Blogger book, am thrilled to be chatting to publishers about it and...
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