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The Art of Email Copywriting

The Art of Email Copywriting

  Most of us are drowning in email, and only messages that stand out from the rest are able to draw our attention. If you're drowning in email, it stands to reason that your ideal customer is also struggling. Writing emails that encourages people to take action...
7 Elements of an “open-worthy” Email Subject Line

7 Elements of an “open-worthy” Email Subject Line

Email subject lines are just as important as a blog post headline. Here are 7 elements that will help your emails get opened. If you find this infographic handy, please pin it to your email marketing pinboard. Rgds...
How to build trust to gain an email address

How to build trust to gain an email address

Once again this week I find myself defending the use of a pop-up email capture on my blog sites. I have been sticking to my usual mantra – blogging is a business and not a charity, no one forces you to subscribe to anything that you don't want…  If you use...
Email Reactivation: Subject Lines and Subscriber Habits

Email Reactivation: Subject Lines and Subscriber Habits

According to Entrepreneur.com, email open rates are highest in the first hour after they land in the recipients inbox. With 23.63% of all subscribers opening emails within that time. The rate declines dramatically over the next few hours, with only 4.8% of subscribers...
Why you should be using an autoresponder service

Why you should be using an autoresponder service

As a small business owner or entrepreneur, you know that as much as you’d like to, you just don’t have the time to connect with every person that lands on your website personally, unless you use some tools. No matter what industry your business is,  you’ll need a way...
Why I fell out of Love with Aweber

Why I fell out of Love with Aweber

I’ve been a big fan of Aweber, and until now they’ve been the only email provider I’ve used. I dabbled with MailChimp for a while, but I found it overly complicated and something just clicked with Aweber. Back in the summer things started to go wrong. I can’t put my...
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