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Blogging: Beyond the Basics

Blogging: Beyond the Basics

It's 2018 and you know that blogging can get some pretty good results for your business, so this is your year; you're going to do more of it, and who can blame you? You’ve learned the basics of blogging (domain names, hosting, what software, what theme etc), and you...

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7 Blog Post Formulas to Keep your Editorial Calendar Filled

7 Blog Post Formulas to Keep your Editorial Calendar Filled

We all know an editorial calendar will keep our business blog on track, and focus our marketing on message but what  sort of blog posts do we populate the editorial calendar with? In this post I’m going to share with you the most popular blog post formulas for small...

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How to create an editorial calendar your fans will love

How to create an editorial calendar your fans will love

"Gee Sarah how do you get so much content created and still have a life?" "Well I don't watch TV and I use an editorial calendar..." "You don't watch TV?" "Wrong question Sunshine... you were meant to ask about the editorial calendar" You'll hear a lot of stories...

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Your Editorial Calendar: Beyond Blog Posts

Your Editorial Calendar: Beyond Blog Posts

There are a number of ways to create your own editorial calendar. I always recommend a good old fashioned paper diary. You simply start by marking off the most important dates to your dream clients and then add in all the additional dates - holidays etc, and then...

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On-Page SEO: Skyrocket Traffic To Your Existing Content

On-Page SEO: Skyrocket Traffic To Your Existing Content

On Page SEO is anything you do on your website or blog that improves the ability of search engines and your audience to choose your site based on their wants and desires. Both search engines and customers look for content that's authoritative and actionable.  If you...

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How to Promote And Fill Your Facebook Groups (The Easy Way)

How to Promote And Fill Your Facebook Groups (The Easy Way)

You've got your Facebook group hurrah! Now you have a place to call your own after adding so much value to other people's communities.  You've linked your Facebook Page to your Group and you're now promoting your group after making it welcoming: You've popped over to...

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Do You Have A Content Style Guide? [Free Worksheet]

Do You Have A Content Style Guide? [Free Worksheet]

A few days ago I discovered I have a content style guide. Do you have one? It's 4 days into 30 days of me, Kevin, having the whole Sark blog to myself. It's been a very stressful 4 days for Sarah, she's bit her nails to the quick and she's hovering over my shoulder...

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Coaches: The Lack of These 3 Things Are Losing You Sales

Coaches: The Lack of These 3 Things Are Losing You Sales

  You’ve invested good money into your business and your website; why not make it work more effectively for you? To me that question isn't as hard as Rocket Science. It did trigger a lot of coaches on Facebook when I asked them if I could be their affiliate and...

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