If you sell products and services via your website or blog, there are 7 types of promotional blog posts that work well. Now, let's be upfront about this… Writing these posts and then publishing them back to back isn't a good idea, you need to be careful with promotional posts. Your editorial calendar should include blog posts for traffic and blog posts for a deeper personal connection as well as details about your special offers. Your reader shouldn't feel overwhelmed with your sales message.
1. Comparison Posts
This kind of post compares the features and benefits of your product or services to similar solutions available on the market. Be honest and objective when producing such content or you risk chasing away some of your followers. Contrary to popular belief, customers are not sheep and they won't buy without question or often, consultation. If you don't tell them the truth in comparisons, they will find it out elsewhere and you will have lost the sale.
For the best results, include a few instances when your product is not the best solution. I'm often asked how this works, well think of your worst possible customer, the one that sucks the life and energy from you. How would she use the product/service? Then send her to the competition. Life is too short to work with people who don't like or respect you.
2. Project Showcase Posts
Use your blog to showcase some of your business projects. Show the process, share the results and mention some of the issues you faced while you were working on it. This post from Rosanne Berry is a great example as she showcases her shop's makeover.
These are usually very visual posts containing a lot of photos, and / or a video. These kind of posts can be really aspirational, and if the images are good and the headline catchy, then it will pull in a lot of social shares and increase your visibility.
3. Income Report Posts
If you are an online marketer there's no faster way to build trust and credibility with your audience and using the income report post. When you show your readers a breakdown of the income you are generating, they start to see all the aspects of marketing their business online. Make sure to add a little bit of humor and self-irony to juice up the post, and remember to include your expenses in your report or people will really think you can earn 10k a month pure profit ;)
Take a look at Alexandria's income report here as a good example.
4. Product Tips Posts
Product tips posts are a great way to promote services and products to your readers. Consider writing articles that help your customers take full advantage of what you are selling. The product tips post also help affiliate marketers promote their recommended products quickly and easily.
5. Best-of Posts
Best-of posts pull together the most liked and commented blog posts you have written over a period of time. They are a good way to drive traffic towards “old but gold” posts that newcomers to your blog could be unaware of. If you also add in a section for your comparison posts and your product tips' post you're onto a winner.
6. The Case Study
This is possibly my favourite way to sell a product or service online. A detailed case study shows your customer as the hero, and how you have supported them on their quest. When you outline the problem, the solution and the journey on the way, you'll generate new leads and prospects for your business. When a reader can view a case study and picture them self in the same position, you have a powerful lead generator. These can be difficult to create for a small business blogger, so they're often outsourced to copywriters.
7. The Testimonial
Sometimes product creators don't share enough of what works well and how customers feel about that product. I'll admit that my testimonial posts are few and far between, and that's a shame as they tend to be the piece of content potential clients. Don't make this mistake. In the blogging challenge I encourage the participants to add a testimonial to a blog post and then publish it.
Here's one of my recent testimonials:
Having read Sarah’s blog for a long time I knew the 30 Day Blogging Challenge would be excellent and would improve my blogging skills and my content; but both the challenge and the results surpassed even my high expectations.
As you’d expect from Sarah, the daily emails are very useful and full of valuable and actionable content. The Facebook group that accompanies the challenge is also excellent – a real community of bloggers who genuinely want to support and help each other. And, as always, Sarah and Kevin are very generous with their time and encouragement and are on hand every day with answers to participants’ questions.
The improvements to my website stats for the challenge month are the icing on the cake: compared to the previous month, visits were up 96% overall and page views were up 170%. The increased traffic to my website also had a knock-on effect on my business Facebook page which grew by 1300 Likes over the course of the blogging challenge – the most growth, by far, I’ve seen since I started the page.
Writing and publishing a daily blog post for 30 days is definitely a challenge but I’m so impressed with the 30 Day Blogging Challenge, and the benefits I gained from taking part, that I’m going to start it all over again!
There it is, 7 blog posts that help you promote your products and services.
PS if you like this post you might like to join us on the 30-day blogging challenge. It will help you get more from your blog posts :)