You're an amazing coach and you've wanted to crack the content marketing code for ages. You've listened to your own coach faithfully and followed their advice. They told you that you Don't need a website – you have a Facebook page. Who needs a website when you...
It goes without saying that if you don't have a plan then you have a plan to fail. In this post, I'm going to deconstruct a few of the generic pieces of advice that I see people sharing on social media and why you should not entertain it. Generic Social Advice #1 You...
The “how-to” or step-by-step post is one of the first pieces of content a business blogger will create. Why? Because how to posts are incredibly popular. It’s just the matter of breaking down a process into small digestible chunks that your reader will...
Are you newsjacking on your blog? Are you publishing content that can provide you with a stream of readers, around a topical subject? If you're not, you're missing out on a powerful traffic driver. However, it takes commitment to stay updated and have a good...
You have an SEO Strategy – fantastic – that's a lot more than many other entrepreneurs have. You've got keywords coming out of your ears, and you can optimise a post like a post optimising ninja… But there's one thing that's missing that makes your...
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