If I asked you to tell me about your audience, could you? Do you know what software your audience uses on a regular basis, and why they use it? Do you know what internet browser they use? Do you know what they do online, offline, and how much technology they have in...
When you’re looking to become more active in your content marketing, great stuff. You’ve decided your platforms, you know where your audience is, and you’ve downloaded a heap of tools but there are two things you’ve forgotten to add to your to-do list. 1.Start Writing...
And I can eat mini-Magnums by the bucket load and not get fatter. But Sarah, you can’t eat all those gooey, chocolatey caramel ice-cream things without putting on weight. My point exactly. And of course, my headline was me being partially sarcastic and partially...
Working in digital marketing, and not using a Mac? Well, that would be me then! I've always loved PCs. As an infinitely curious person, PCs appeal to my nature a lot more than Macs. I won't apologise for knowing what I prefer to use and using it. I'm not one for...
Of course! Next question… Okay, okay, okay. Let me share with you about my digital handbag. First of all, this digital handbag I'm reviewing was gifted to me, on the condition that I give a fair and honest review. Secondly, it contains my opinions, and...
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