May 2017 » Stellar Marketing Activity
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Ethical vs Hype in Content Marketing

Ethical vs Hype in Content Marketing

Often I speak to entrepreneurs who are sick and tired of the hype they see in content marketing. It disheartens them because they feel the only way they can be visible is to compromise their own beliefs. If you're not congruent, if your values and your marketing...
Why Do You Need To Optimise Anything At All?

Why Do You Need To Optimise Anything At All?

When you buy a car, you take it home and you run it a few weeks. You get used it, especially if you've never had that type of car before, and then you start to think about its performance. Can you get more miles to the gallon? Are you using enough oil? Too much oil?...
Visibility Boost: 3 Ways to Integrate Facebook With Your Website

Visibility Boost: 3 Ways to Integrate Facebook With Your Website

  A few days ago I shared how you can now use your Facebook Page as a Group Admin in your Facebook group. I've also shared one of the easiest and fastest ways to fill your Facebook group (no advertising required), and if you haven't previously enjoyed those...
How To Build Empathy Into Your Business Content

How To Build Empathy Into Your Business Content

Language is a beautiful, fluid thing. When you're pushed for time, it becomes short and to the point. When you don't have a clear thought then your words becomes flowery and dance off at a tangent. When you're promoting something and need to show some empathy? Well,...
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