When I go networking and I introduce myself as a radio presenter and audio and podcast expert, I’m often asked what a podcast is. It’s happened so often now, that it doesn’t surprise me anymore. There seems to be some confusion that iTunes has the monopoly of the term...
This is the third post in a series of interviews with bloggers about how they value comments. Today I'd like you to meet the vibrant and enthusiastic Sarah Jackson. Sarah is a former children's entertainer who discovered that fermented foods helped her immune system....
Want a blog post that goes viral? Be useful or be entertaining or both. Of the two, being useful is far easier than being entertaining however when it comes to amusing your audience online there's a fine path between entertaining and offensive, as you will see....
This is the second blog post in a series about what comments mean to bloggers, each week I'll be interviewing bloggers from a range of niches, with different skills and experience. I met Melanie Cossins, founder of Cossins Music School, last year. Melanie shares blog...
There are blog posts, and there are blog posts that are really useful to your readers, your colleagues, and of course your prospects and customers. When you create really useful content you invoke reciprocity and that's powerful. To paraphrase Gandhi; create the...
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