Speaking to a client on Friday, I quickly established that her keyword anchor text needed varying for her guest blogging campaigns. She wasn't sure of what I meant so I decided a post was needed :) What is Anchor Text? Anchor text or link text are words or a phrase...
You’ve wasted an hour a day on Twitter and got nothing from it. Ditto LinkedIn and Google Plus. If you’re spending 3 hours a day commenting and sharing on Facebook and you’re not getting the traction that you want, it’s time to re-evaluate not only how you’re spending...
If someone had told me blogging was writing, I’d never have started. Honest. I hate writing. Well, that’s not strictly true, I love writing I just don’t love all the work that comes with it. I don’t love it enough to call it a craft, and I don’t love it enough to...
Do you follow a structure when creating your blog posts? In the last few posts I’ve mentioned that I use outlining as my way of creating content faster. But when it comes to blogging and writing posts I have a very specific routine that I use to create my blog posts....
One thing among my blogging clients, more than any other thing will set off a huge discussion – is talking about SEO. About 12 years ago, before WordPress was invented, it was tougher to do SEO with very little technical knowledge. Today, it’s not so tough and it...
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