Whilst chatting with a coaching client the other day, the topic of blog post conversion came up. She felt that her posts should be converting better and despite the wisdom and advice I was sharing, she felt there had to be a magic plugin that would make her blog posts...
[pullquote align='right' cite='David Ogilvy']5 times as many people read the headline compared to the content[/pullquote]Do you struggle with headlines? Headlines are used in marketing your business every single day of the week, from brochures to postcards, from...
A quick question… Do your readers trust you? As a business blogger it's important for you to build trust with your readers, customers, clients, employees and other business acquaintances. Trust takes a long time to build but can be broken in mere seconds. When...
In this week’s AA social show we went totally off topic, in fact I don’t think we even got on the topic! So as well as this week’s episode for you to listen to, there’s also a quick tutorial on how to add a Facebook interest list and use Facebook lists to see the...
When writing a blog post, how do you inject it with authority? How do you back up your points? Where do you get reliable facts and figures online to solve the problems of your readers. Numbers are very powerful, and they help establish you as an authority figure in...
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