July 2011 » Stellar Marketing Activity
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Circles, Blogging, LinkedIn and inbound marketing

I have been busy over here the last month, blogging more than my usual once a week. OK, I have done a few guest posts so I haven't been totally slacking elsewhere. I have also been writing the Zero to Blogger book, am thrilled to be chatting to publishers about it and...
Facebook vs LinkedIn

Facebook vs LinkedIn

The user or client of a site generally controls the message and that is why people tend to prefer LinkedIn or Facebook but not both. By controlling the message the client effectively comes blind to advertising. Think TiVo and Sky Plus: you record a program and then...
Will blog for leads…

Will blog for leads…

I was coaching a client the other day and we started to talk about how blogs can generate leads and why we need data capture services such as Aweber. The conversation started with them asking why their blog didn't generate leads. We looked at the obvious – Was...
Throwing SEO into the Marketing Mix?

Throwing SEO into the Marketing Mix?

Is SEO part of your marketing mix? You would think SEO or search engine optimisation had no relevance these days when you hear some social media apostles talk about it. But when you talk about traffic to websites and blogs it is very important, people still use search...

Adding a company page to LinkedIn

Did you know that LinkedIn had company pages? You can start to add your page by clicking here – add company page You will also need an email address that is the same as your domain name, this is part of the “security” check that you have the...
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